Why creativity is the secret to sales success

When I first lived in New York City, I would go to the MoMA on a weekly basis to be with beautiful art. I’d explore new exhibits and different section each week, as I’ve never been fond of repetition. However, something would consistently draw me to Vincent van Gogh’s The Starry Night every week. I'd get lost in the inexplicable beauty and complexity that was on that canvas. I couldn’t go to the museum without visiting it for at least a few minutes. Then it was back the bustling New York City streets and my work. 

I didn't give this experience much thought until my worlds started to collide and I clearly saw the correlation between creativity and sales.

I want you to think about something. Think about the leaders and business owners you follow, learn from and buy from. There is something about them, a force, that you are drawn to like I was drawn to The Starry Night. Something magnetic, liberating and magical.

In this post, I’m going to share how you can harness that force for Good, use it and increase your sales. For it is a FACT that the more creative you are, the more people become drawn to you and the more prosperity comes into your life.

Before I show you how let’s get some things straight about creativity and sales. 

What is creativity?

Creativity is not doing. It is an allowing of creative spirit to flow through you. Lao Tzu calls it Wei Wu Wei - action through inaction.

This is why a singer or dancer is closer to God then the philosopher. 

When you are creating it is ordinary and mundane. When it comes through you, it is spontaneous, mesmerizing and liberating to all in its presence. It can never be duplicated. 

Creativity brings more life to the world.

The greatest visionaries and innovators never claim their ideas to be there own. They give credit to imagination or a power greater than them.

"To raise new questions, new possibilities, to regard old problems from a new angle, requires creative imagination and marks real advance in science." - Albert Einstein

The greatest speakers and writers don’t struggle or force what comes out of them.

"Without the playing with fantasy no creative work has ever yet come to birth. The debt we owe to the play of imagination is incalculable.” - Carl Jung

Creativity is based in love and of naturally of service to others and the planet. 

And most importantly creativity can only come through you when you live by faith. You must be unattached and trust the force to use you as a vessel. 

When I began this post, I had a different idea in my head of what it would be. I let go and allowed the words to come onto the page. 

I’ll give you some simple steps to harness this but first, let’s connect this to sales. 

What is sales?

Sales is an art form. A creative act of service. You are dancing in the moment with another Being to support them in moving towards their life’s mission. 

Sales are not done to people, they come through people. That’s why sales conversations are natural and flowing. Adventurous and deep. 

The best sales people in the world are not strategizing or reading a script. They are present with the other person, being a vessel for Creative Spirit to come through them. 

“People don’t buy for logical reasons. They buy for emotional reasons.” - Zig Ziglar

Sales requires faith in your service or product. A conviction that it will help solve the other person’s problem. One knows this when the service or product is not forced into existence. When it comes from imagination and brings more life to the world.

“Don’t find customers for your products, find products for your customers.” - Seth Godin

Sales must be practiced and studied like any other art form to achieve mastery. Mastery comes from a committed decision and consistent action to back that decision up. 

"Sales success comes after you stretch yourself past your limits on a daily basis." - Omar Periu

Harnessing Creativity To Generate Sales

When the connection between sales and creativity became clear, I learned to harness creative force. It took my sales to the next level and will do the same for you.

Here’s my 5 step process for doing so. 

Michael's Creative Sales Process:

Step 1 - Understand that you can not become more creative

Creativity flows through you. You can only become a better vessel for it to do so. You have the same creative potential as Vincent van Gogh. See yourself as a sales artist.

Step 2 - Understand you are your thoughts

To become a better vessel, you must understand that you are your thoughts. What you think and believe shapes your world. 

If you are consciously or subconsciously thinking, 
“I need to make this sale.” 
“How do I get this person to sign up?”
“Is my service good enough?”
“Am I charging too much?"

you can not be present in the sales conversation. There is no way that creative spirit can use you as a vessel. You will fumble to find the right words and the conversation will feel forced. 

The sales artist knows that he is one with All. That he’s here to give his gifts freely to the person in front of him. He has faith that what is meant to happen will happen. 

Step 3 - Stop thinking about why you can’t make sales, think of all the reasons why you can

Let go of perfection. Let go of your intellectual understanding of sales. Let go of the stories why you can’t do it.

Believe in your innate capabilities and wisdom. Learn and believe in Universal Laws.

In the beginning, it will help you to write down all the reasons why you can make the sales you want. All the reasons you are already a perfect vessel for creative spirit. All the Universal Laws that allow you to become prosperous. 

The more you train your mind to see truth and live by it, the more easily creativity will flow through you. 

Step 4 - Take action from this place

This is Wei Wu Wei. The more you accept and act from Universal truth, the more magnetizing you will be.You will become like all the leaders you admire. Your clients will be drawn to you and not know exactly why. It will just feel right. 

Sales will become easy and natural.

Step 5 - Let go

“Let go and let God” is a simple and profound saying that I love. It means that you can only take the action, you can not guarantee the result. 

When you let go, you will become free in your sales conversations. You will be unattached, present and a vessel for creative spirit. You will say and do things you didn’t know were in you.

More sales will come through people as a result.

6.BONUS STEP - Be creative everywhere!

Allow yourself to play. Sing, dance, act, write, paint, play basketball, cook. Notice when creative spirit is moving through you effortlessly. Learn from these moments. Bring this understanding and awareness into your sales conversations.

Why sales is the one skill to master

Like Vincent van Gogh, you purpose is to create art. That art may be in the form of a book, speech, business, dance, sonnet or T-shirt. 

No matter what art you are meant to create, it will take sales to bring it to life. You will have to sell to customers, employees, funders, partners, and family. 

Practice the Creative Sales Process and your results will drastically improve. Wealth will come into your life in ways you’ve never experienced. You will create things that you did not believe possible because you will realize you are limitless. And so it is!